Andy Paulino at the Influent Summit
By Me
A few days ago, I had the pleasure of participating in the Influent Summit to discuss the power of the creative economy as a political, artistic, and economic force within independent party culture.
As Creative and Content Director at Ralachão, I shared how I use creative direction, art direction, and content strategy to strengthen the identity of an event that plays an essential role in the Black and LGBTQIA+ scene, keeping funk and hip-hop culture alive and creating space for cultural expression and community building.
My work goes beyond communication. It involves shaping creative concepts, developing visual narratives, and building content strategies that connect culture, audiences, and the dance floor. Alongside the strategic leadership of our CEO, Rafael Duarte, we’ve been working to drive meaningful transformations in the events scene.
The conversation was also a valuable opportunity to exchange perspectives with fellow event leaders, including Artur Santoro (BATEKOO) and Luana Rodrigues Segatto (+PRETTO), in a discussion moderated by the incredible Eduardo R., editor at Deezer.
A huge thank you to Digital Favela for the invitation and to everyone who contributed to such an inspiring exchange! ✨
#InfluentSummit #DigitalFavela #CreativeDirection #CreativeEconomy
