VIVO MARCELO
D2 IBORU
Categories
360° Campaign
Client
Vivo
Project
VIVO + MARCELO D2 IBORU
Services
Art Direction
Campaign Visuals & Posters
Social-First Content
Cultural Activations
Year
2024
Iboru is the most innovative project of Marcelo D2’s career, blending samba, Afro-Brazilian spirituality, and rap to create a new take on Traditional Samba. To represent this connection between ancestry and the future, 16 posters inspired by the album’s tracks were created using artificial intelligence.
Iboru is the most innovative project of Marcelo D2’s career, blending samba, Afro-Brazilian spirituality, and rap to create a new take on Traditional Samba. To represent this connection between ancestry and the future, 16 posters inspired by the album’s tracks were created using artificial intelligence.
The Iboru project also featured Ocupações Iboru, artistic spaces sponsored by Vivo and held in Rio de Janeiro, São Paulo, and Salvador. These cultural activations offered conceptual art exhibitions, screenings of the album’s short film, samba circles, and workshops exploring creativity and technology.
The Iboru project also featured Ocupações Iboru, artistic spaces sponsored by Vivo and held in Rio de Janeiro, São Paulo, and Salvador. These cultural activations offered conceptual art exhibitions, screenings of the album’s short film, samba circles, and workshops exploring creativity and technology.
The Iboru project also featured Ocupações Iboru, artistic spaces sponsored by Vivo and held in Rio de Janeiro, São Paulo, and Salvador. These cultural activations offered conceptual art exhibitions, screenings of the album’s short film, samba circles, and workshops exploring creativity and technology.
The Iboru project also featured Ocupações Iboru, artistic spaces sponsored by Vivo and held in Rio de Janeiro, São Paulo, and Salvador. These cultural activations offered conceptual art exhibitions, screenings of the album’s short film, samba circles, and workshops exploring creativity and technology.
The Iboru project also featured Ocupações Iboru, artistic spaces sponsored by Vivo and held in Rio de Janeiro, São Paulo, and Salvador. These cultural activations offered conceptual art exhibitions, screenings of the album’s short film, samba circles, and workshops exploring creativity and technology.
The Iboru project also featured Ocupações Iboru, artistic spaces sponsored by Vivo and held in Rio de Janeiro, São Paulo, and Salvador. These cultural activations offered conceptual art exhibitions, screenings of the album’s short film, samba circles, and workshops exploring creativity and technology.
360° Campaign