TELAS PRETAS
Categories
Visual Identity, Content
Client
Vivo Telefonica
Project
Telas Pretas
Services
Content
Art & Design Direction
Year
2025
Brazil’s largest digital exhibition of Black art, held during Black Consciousness Month. Bringing together Black artists and never-before-seen artworks, the initiative transformed more than 240 brand stores nationwide into galleries, turning everyday spaces into platforms for cultural expression, amplifying Black Brazilian voices, and celebrating the richness, diversity, and power of Black art.
Brazil’s largest digital exhibition of Black art, held during Black Consciousness Month. Bringing together Black artists and never-before-seen artworks, the initiative transformed more than 240 brand stores nationwide into galleries, turning everyday spaces into platforms for cultural expression, amplifying Black Brazilian voices, and celebrating the richness, diversity, and power of Black art.
I led the art direction and visual development of the project, helping translate its cultural purpose into a cohesive brand experience. Vivo stores across Brazil were transformed into art galleries, bringing Black Brazilian art into everyday spaces nationwide. To amplify the initiative’s cultural relevance, I also helped shape the creative concept for a music video featuring singers Tasha & Tracie and Aline Wirley, connecting music, visual storytelling, and Black representation to expand the project’s reach and impact.
I led the art direction and visual development of the project, helping translate its cultural purpose into a cohesive brand experience. Vivo stores across Brazil were transformed into art galleries, bringing Black Brazilian art into everyday spaces nationwide. To amplify the initiative’s cultural relevance, I also helped shape the creative concept for a music video featuring singers Tasha & Tracie and Aline Wirley, connecting music, visual storytelling, and Black representation to expand the project’s reach and impact.
