FÁBULAS DA CONEXÃO
Categories
Visual Identity, Social Content
Client
Vivo Telefonica
Project
Fábulas da Conexão
Services
Art & Design Direction
Visual Identity
Social Content
Year
2025
Fábulas da Conexão is a Vivo project that bridges technology, Afrofuturism, and ancestry through four short films. I led the art direction across the entire project, shaping its visual identity, graphic language, and creative executions. With a social-first approach, I developed a cohesive visual universe connecting the films to social media content, transforming narratives of Black representation into engaging digital experiences with cultural relevance.
Fábulas da Conexão is a Vivo project that bridges technology, Afrofuturism, and ancestry through four short films. I led the art direction across the entire project, shaping its visual identity, graphic language, and creative executions. With a social-first approach, I developed a cohesive visual universe connecting the films to social media content, transforming narratives of Black representation into engaging digital experiences with cultural relevance.
The project culminated in the release of “Bola de Cristal,” a music video performed by Luedji Luna, Linn da Quebrada, Lia de Itamaracá, and Russo Passapusso. Beyond contributing to the soundtrack, the artists also lent their voices to narrate the episodes, enriching the artistic and cultural depth of Fábulas da Conexão.
The project culminated in the release of “Bola de Cristal,” a music video performed by Luedji Luna, Linn da Quebrada, Lia de Itamaracá, and Russo Passapusso. Beyond contributing to the soundtrack, the artists also lent their voices to narrate the episodes, enriching the artistic and cultural depth of Fábulas da Conexão.
The project culminated in the release of “Bola de Cristal,” a music video performed by Luedji Luna, Linn da Quebrada, Lia de Itamaracá, and Russo Passapusso. Beyond contributing to the soundtrack, the artists also lent their voices to narrate the episodes, enriching the artistic and cultural depth of Fábulas da Conexão.
