PRESENÇA PRETA
Categories
Creative Direction, Campaign 360
Client
Vivo Telefonica
Project
Silent Motif
Services
Social Content
Art & Design Direction
Visual Identity
Year
2022
Vivo brought its “Presença Preta” (Black Presence) campaign to Lollapalooza Brazil, featuring a film starring rapper Djonga and over 50 Black influencers creating content throughout the festival. My role in art direction and creative development helped translate the initiative’s purpose into impactful communication, connecting strategy, visual storytelling, and representation. Developed by Black creative teams, the campaign allocated Vivo’s entire festival ticket invitation quota to Black people, promoting greater diversity and inclusion in entertainment spaces.
Vivo brought its “Presença Preta” (Black Presence) campaign to Lollapalooza Brazil, featuring a film starring rapper Djonga and over 50 Black influencers creating content throughout the festival. My role in art direction and creative development helped translate the initiative’s purpose into impactful communication, connecting strategy, visual storytelling, and representation. Developed by Black creative teams, the campaign allocated Vivo’s entire festival ticket invitation quota to Black people, promoting greater diversity and inclusion in entertainment spaces.
