VIVO LOLLA 2K24
Categories
Visual Identity, Content
Client
Vivo
Project
Presença Preta 2024
Services
Visual Identity Art & Design Direction Motion Social&Trend Contents
Year
2024
At LollaBR 2024, Vivo amplified the impact of Presença Preta, putting Breakdance and Rap Battles at the heart of the experience. These two powerful expressions of Black culture brought greater representation and helped foster Black culture within an traditionally elitist space.
The activation also brought together a diverse group of influencers to cover the event and showcase the various experiences and brand activations under #VivoNoLolla.
At LollaBR 2024, Vivo amplified the impact of Presença Preta, putting Breakdance and Rap Battles at the heart of the experience. These two powerful expressions of Black culture brought greater representation and helped foster Black culture within an traditionally elitist space.
The activation also brought together a diverse group of influencers to cover the event and showcase the various experiences and brand activations under #VivoNoLolla.
At the festival, Vivo’s brand spaces will serve as connection points with the audience, bringing the campaign’s visual concept to life through references to Brazil’s urban art scene. The spaces will also host encounters between b-boys, b-girls, and groups involved in São Paulo’s rap battles. In addition, Vivo will bring together a squad of Black influencers to showcase the power of combining sports and music at Lollapalooza Brasil, while amplifying the Black entrepreneurship ecosystem activated through the festival across their content and Vivo’s social media channels.
At the festival, Vivo’s brand spaces will serve as connection points with the audience, bringing the campaign’s visual concept to life through references to Brazil’s urban art scene. The spaces will also host encounters between b-boys, b-girls, and groups involved in São Paulo’s rap battles. In addition, Vivo will bring together a squad of Black influencers to showcase the power of combining sports and music at Lollapalooza Brasil, while amplifying the Black entrepreneurship ecosystem activated through the festival across their content and Vivo’s social media channels.
